Connect Facebook and Instagram
Connect a workspace's Facebook Pages and Instagram professional accounts so its Suede agents can read and publish to them.
Connecting a Facebook Page or an Instagram account lets every member's Suede agents and routines in the workspace read its posts and engagement, and publish to it when someone in the workspace approves the post. Facebook and Instagram connect separately, so you can connect one without the other.
Before you begin
- You need the Owner, Admin, or Member role in the workspace. Viewers can see connected accounts but can't connect them. See Roles.
- Connect from a workspace's settings, not the organization's. Connected accounts belong to a workspace.
- Facebook: sign in to a Facebook account that manages the Pages you want to connect.
- Instagram: the Instagram account must be a professional account (Business or Creator) linked to a Facebook Page you manage. Meta reaches an Instagram account only through its linked Page.
Suede connects whichever Facebook account is signed in in your browser. To connect a different one, sign out of Facebook first or open Suede in a private window.
Connect Facebook Pages
Open Connected accounts
In the workspace, go to Settings → Integrations → Connected accounts and click Connect on the Facebook row. A Facebook window opens.
Confirm the Facebook account
Facebook asks you to continue as the signed-in account. Check that it's the account that manages your Pages, then click Continue.
Choose the Pages
Choose Opt in to all current and future Pages, or Opt in to current Pages only and select the Pages. One connection can include every Page you manage.
Review and save
Facebook lists what Suede will be able to do with the Pages. Click Save. The window closes and each Page appears under Connected accounts.
Connect Instagram accounts
Open Connected accounts
In the workspace, go to Settings → Integrations → Connected accounts and click Connect on the Instagram row.
Choose the linked Pages
Continue as your Facebook account, then select the Facebook Pages your Instagram accounts are linked to. Facebook shows this step because Instagram professional accounts connect through their Pages. It doesn't connect the Pages to Suede as Facebook accounts.
Choose the Instagram accounts
Select the Instagram accounts to connect, then review the permissions and click Save. Each Instagram account appears under Connected accounts.
After either connection, Suede may ask which of the new accounts are the workspace's own. Accounts you mark count as the workspace on its dashboards and Monitoring page. You can skip this and change it later in Settings → Monitoring.
What Suede does with a connected account
- Reads: agents read the account's own published posts and their engagement (likes, comments and shares counts), and public profiles of other Instagram business accounts you ask about.
- Publishes only with approval: an agent drafts a post, and nothing goes live until a workspace member approves it. Approved posts can later be deleted from Suede, and Facebook posts edited.
- Suede doesn't read comment text, messages, or follower lists.
See Facebook and Instagram data deletion for what Suede stores and how to remove it.
Troubleshooting
| Message | What to do |
|---|---|
| No Facebook Pages were found on this Facebook account. | The signed-in Facebook account doesn't manage a Page, or no Page was selected. Connect again with the account that manages the Page, and select it. |
| None of the Pages you selected has an Instagram professional account linked to it. | Switch the Instagram account to a professional account and link it to a Facebook Page in Instagram's settings, then connect again and select that Page. |
| Only workspace managers can connect accounts for this workspace. | Ask a workspace Owner or Admin to give you the Member role or higher. |
| … was already connected | Facebook reused the account that's signed in. Sign out of Facebook or use a private window, then connect again. |
| Can't publish yet: reconnect to let Suede post as this account. | The connection predates publishing. Open the account's actions menu, choose Reconnect, and save again. |
Disconnect an account
Open the account's actions menu and choose Disconnect. Agents stop reading it right away and Suede deletes the stored token. Accounts connected in the same Facebook step in this workspace are disconnected together.